You must be wondering what is e-commerce services all about and how is it gaining so much recognition in the world?
Let’s put some light on the aspects of e-commerce services.
Ecommerce is nothing but an online platform or online forum where businesses can sell their products to their targeted clients. The whole process is conducted via the Internet and is fully technologically oriented.
Here companies host their online websites and represent their services or products. Ecommerce made the process of connecting to the targeted audience a lot more effortless. Also, if a company is able to make a strong online presence they flourish a lot more than what they could do without taking the help of ecommerce services.
Ecommerce services not only help out all sorts of business organizations to make a lot of profit but also encourage a lot of newcomers to take a step into the business arena and make a strong online presence and gain a greater amount of profits in no time.
A domain is nothing but a name that will represent your company in the online world. By contacting an eCommerce services providing company, you will be assisted on all the aspects of choosing a domain name for your company and the procedures of buying it as well.
The domain name will help in generating a greater amount of traffic and will also make sure your online presence is significant enough to bring you the desired amount of recognition from your clients.
Your sole responsibility on the Internet will be to successfully sell your products to potential clients. As of now, there is a lot of competition sustaining in the online forum, hence putting special attention towards creating a domain name is really important.
It should be catchy enough and legitimate as well as to represent your company. It should totally synchronize with your company to make sense of what your services are and what you are selling.
If you focus on bringing a lot of international audiences, then choose the name very carefully. Something that might sound extremely fancy can mean something else in other languages.
This way you can lose a major section of international customers easily without even knowing. Hence always do proper research and take help from the specialists from where you plan to take eCommerce services and then only decide on a proper name.
Here are a few specific points you should keep in mind while you choose your domain name:
- Make sure the name favours your SEO,
- Inculcate the psychology of linguistics,
- Avoid the usage of punctuations,
- Keep the name short and catchy,
- Make sure the name totally synchronizes with your brand.
How To Choose The Best-Suited Ecommerce Web Hosting?
Ecommerce platforms that enable you to make a space for yourself and your company are one of the major reasons why small scale entrepreneurs are so enthusiastic about starting their own business.
But while engaging in any sort of ecommerce services can be thrilling, you should be careful and consider multiple factors while you choose your potential web host.
Here are a few things one should keep in mind while choosing the best-suited web host:
Hosting service monitoring
When you decide to get help from a web host, one of the major things you should consider is their effort in monitoring the function and all over the output of the server.
If there are certain complications and your website somehow shuts down not only will it cause a massive downfall in your profit, but it will also hamper the user experience of your targeted client.
You need to get ecommerce services where the web host monitors the server’s output 24/7 and does the necessary things to maintain the proper functioning of it as well.
Putting emphasis on this matter is very important because if by chance your website crashes on the weekend, be it Friday or Saturday, then getting help from the web host will be extremely difficult.
Obviously, weekends will be off, and the ecommerce services will not be working; hence you have to wait till the next working day, which is Monday. Think of the extreme amount of loss you will face if your website will not work for two days straight. Hence make sure the web host's eCommerce services are efficient enough and approachable as well.
Companies which are small scale or new startups often look for ecommerce services which are cheaper and are always afraid of investing money into its web hosts. But the simple trick here to make the most out of the web hosting facilities is to evaluate the facilities one gets instead of comparing the prices.
In ecommerce services, you should get what you pay for, hence always do your research in terms of what the different e-commerce services offer you instead of evaluating how they charge you. You should always settle for the ecommerce services which are suitable for your business not what suits your budget. Make the services your first priority here, not the charge.
The whole process of web hosting requires top-notch quality technological aspects, and we all are aware of that. Technical support should be properly qualified and provide enough backup for your data, enough RAM support and connectivity for your web host services as well.
If there are any complications never hesitate to call your web host providers or e-commerce services provider. Make sure you elaborate on all the requirements your company and your business demands and only then settle to take their help.
Make sure your web host is easily approachable and also available 24/7. Technological aspects cannot be everyone's forte; hence, the web host should be responsible for solving any technological disputes. They should have an efficient customer service team so that when anybody is in trouble they get the needed guidance on time, without waiting and wasting time.
To find the perfect web host, you firstly need to do proper research. You can ask your other business partners or anybody who is familiar with ecommerce services; this will give you enough idea to know which one to choose and which ones to avoid.
Web hosting services come in three different forms:
This comprises of an innumerable number of services which join together to form a single enormous server. Cloud hosting is fruitful for the small scale startups because it follows the policy of paying what you take. Hence here, the startups only pay for the resources they consume. So, there will be no issues of money wastage for ecommerce services and facilities which a company does not require. AWS and DigitalOcean are some of the cloud hosting platforms.
Shared hosting is again another amazing pocket-friendly web hosting option, but it has multiple cons.
The price you pay for the services in shared hosting might be really negligible, but there can be a lot of complications. First of all, you have to share your server with other websites.
This will increase the risk of losing security, pages might take a lot of time to load, and that will hamper the user experience to a huge extent. Disturbing your user experience is something you definitely do not want to do, so if you can then stay away from shared hosting services.
Dedicated hosting is exactly the opposite of shared hosting. Here you will get one particular dedicated server which will only work for your company and services. Hence there are no possibilities of sharing it with other websites, therefore no chances of slow page loading or risks associated with online data.
This integrates the user experiences and helps in enhancing it, while also making the whole experience safe for your company as well as your clients.
But the biggest con of dedicated sharing is that it is extremely costly. Small scale businesses generally cannot afford the charges of dedicated hosting. Hence if you can afford it, then definitely go for it, as it is totally worth the money you spend on it.
Custom Platforms vs Open Source Platforms
While choosing custom e-commerce platforms or open source ecommerce platforms, there arises a huge amount of confusion.
Small scale businesses which are not much aware of the utility of both the platforms often tend to choose the one which is not meant for their purpose.
Which one is good among custom ecommerce platforms or open source eCommerce platforms depends totally on the purpose of the company. What suits one may not suit the other.
Custom ecommerce services provide you with more amount of freedom and are mostly utilized for serious business practices. On the other hand, open source ecommerce services do not demand so much efficiency and seriousness. The pricing is also quite different for both the platforms which brings an affordability issue as well.
Custom eCommerce Platform
When it comes to custom ecommerce platforms, the user gets the ultimate freedom to personalize their website; here the whole website framework is not inbuilt, hence you have to start from scratch and indulge in every aspect of website building.
Since the framework is not present, you have full authority over the design and functional aspects of your website. You can design it, and also you can add all the features to gain the attraction from your targeted audience as well. Custom ecommerce services enable you to represent a huge amount of products which can be equal to the number of clients that visit your website. The rate of page loading etc. is also extremely quick in custom ecommerce platforms.
- Website is capable of managing a greater number of visitors and transactions as well.
- Maintains synchronization throughout the website.
- Gives full freedom to the user to make the most out of it.
- Can personalize the website according to your preference.
- Simple ways to integrate with other systems as well.
- Extremely costly.
- Source code is locked here, so that restricts the options of experimenting with the website.
- Customization procedures can be quite confusing for many people.
Open Source eCommerce Platform.
The open-source e-commerce services are an affordable option and quite fruitful for the small scale businesses as well. Since the framework is inbuilt in the system, the platform is quite user-friendly. Also, it is extremely affordable.
There are multiple options when it comes to choosing open eCommerce platforms.
One of the highly utilized open source ecommerce services platforms is Shopify. It provides a comprehensive range of facilities to users and is extremely affordable as well. It supports multiple channels like Flipkart, Amazon and also provides full support to the users in all aspects of its functionality.
- Users can sell multiple products on numerous channels.
- Users can earn money via the Shopify Buy button.
- Efficient website performance.
- Affordable charges.
- Facilities to make the store wide enough.
- Full support on the entire working aspects of the platform.
- There are no options for email hosting.
- Applications are only available at higher costs.
- Not many advanced features are available.
The cost of Shopify depends on what plans you opt for. They offer three sorts of plans, all differing in prices.
This is another option available under open source ecommerce services platforms, which is quite a profitable option to open business as well. Magento involves a community of developers, designers, bloggers, product managers, CEOs who are very actively taking part in the forum.
This community is one of the most profitable reason to opt for Magento - the community members will guide any person through any problems and provide instant solutions as well.
Magento enables you to perform a high-quality task by consuming a limited amount of resources. Also, Magento enables you to multitask, which is one of its major pros.
- An innumerable number of options to perform high-quality tasks.
- Multitasking possibilities.
- Provides support from the inbuilt community.
- Provides utmost flexibility in terms of managing the website.
- Provides SEO friendly facilities.
- Enables the user to use on smartphones as well.
- Not affordable.
- There is a limited number of developers present.
- Hosting has limited options in Magento.
This is another option in the open-source ecommerce platform and enables the user to enjoy multiple facilities to inculcate. It is easy to use and also provides an all-in-one solution within a very affordable price range.
- Presence of multiple channels.
- Affordable prices.
- All-in-one solution.
- Secured working facilities.
- High quality store performance.
- Extra charges required by potential users.
- The prices of the themes are quite expensive.
- Theme editor is pretty complicated to use, especially for the beginners.
It can be concluded that Bigcommerce is an amazing option for small scale business but bigger organizations that are generate quite a lot of revenue and profit should stay away from Bigcommerce, due to the unnecessary money they need to pay for being a potential user.
Another good option to choose among the open-source ecommerce services platforms is WooCommerce. It is completely free, so anybody who plans to use it can alter its code. The entire theme of WooCommerce is customizable, so the user gets full flexibility in the usage of the platform.
- Secured experience.
- Free facilities.
- Active community present.
- Flexible to use.
- Full customization possible.
- High quality performance requires extra payments.
It can be concluded that if you plan not to spend much money, then Woocommerce is definitely a great platform to go for. For the large scale companies who plan to invest money, they should inculcate better options.
Custom Ecommerce Website Design Services
When you plan to step your foot into the online business sector, you need to do the basics very efficiently. One of such basic things is putting special attention into your custom ecommerce website design.
Making your website user-friendly, easily navigable, and also compact is really important. Your website makes your online presence stronger, as it acts as a representative of your business agendas and principles. This is why making it up to the mark is really important.
Clients are always attracted towards websites that are easily navigable and also websites that look good. Shabby looking websites with extremely slow-loading pages are something nobody wants to go through.
While you plan to take ecommerce services, you should always try and go through as many possible templates as you can. Always settle for the template which looks good and is able to contain all the necessary information about your company and its products.
Use logos and tabs in order to make the whole website easily navigable and also presentable. Full customization is one thing you need. This will enable you to create the template according to your convenience.
Paying attention to the appearance of the website is not enough. You also need to take care of the whole aspect of the working capabilities of it as well. A slow-loading website is going to hamper the user experience of your clients totally.
Nobody has got the time to sit and wait for a page to load, especially when there are so many other options available.
UX design is a part of your website designing, which requires a higher amount of attention. The user experience, or UX design, involves all the prospects of designing the website in order to make it presentable and also enhance the user experience of the company's targeted clients.
It involves a lot of activities like integrating and selecting products to be displayed, choosing fonts, photographs, branding, designing the overall display of the website and a lot more.
A UX designer will listen to the clients' requirements; evaluate what is going to be the best for their website and also how it will help in attracting the maximum amount of clients as well. After that, they will set up a final design and ultimately turn it into a proper prototype of the website.
User experience design plays quite a quintessential role in the enhancement of your company as a brand in the online world. It influences the traffic and your profit to a huge extent as well.
The UI design is another aspect of the overall website development in e-commerce services. People often get confused between UI design and UX design. User experience design is more about covering all the aspects of the website which takes care of the branding, designing as well as the working capabilities of the website, so that a maximum number of clients visit the website and makes a purchase.
On the other hand, user interface design or UI design is somewhat the mastermind behind the user experience. User interface deals with the outer appearance of the website.
Like how the website will display the contents present in it, how it will try and engage the maximum number of clients, how long it will take to load the pages and a lot more.
It is basically the component that manages the technical aspects of e-commerce services.
What Are Web Store Migration Services?
There will be a time when you will excel in your business and will make the decision of going further, make your business better, and take it to the next level.
You can change your web hosting facilities, opt for new e-commerce services change your domain name, and a lot more in terms of enhancing your business. This is the time when you will require basic knowledge about web store migration facilities or services.
It can happen that the facilities your web hosting services are giving you are not satisfactorily doing justice to your business, pages or your website is taking a lot of time to load, and the whole user experience is getting hampered.
This is the time you definitely need to change your web hosting services. You need to shift your website or store to a new platform.
This might sound like an impossible or an extremely tough thing to do, but it is nothing of that sort.
Web store migration can be of the following types:
Once your business starts flourishing, you will need to change your domain name. The domain name change is required for enhanced marketing of your business and better sales of your products.
Often it might happen that the services provided by your web host is not good enough, the eCommerce platform you are utilizing to showcase your brand is not being able to generate enough revenue or clients are finding it difficult to get access of your store, you might need to migrate your site at that time to save your business.
This is not a very daunting task. All you need to do is find a new platform who will fulfill the criteria of your business and migrate accordingly.
There are ecommerce services that provide clients with all the migration support they need to take their business from one platform to another.
Application configuration and customization in ecommerce
The requirements of your online store will change as you enhance as a brand. They generate enough traffic and evolve as a better brand will keep changing. Your web hosting platform will not be able to provide all of it in a comprehensive manner.
Taking help of third party ecommerce services providers will become a major thing at that time. The application of external features to enhance the functionality of your store will be extremely helpful.
Further incorporation of fruitful features which makes the user experience and overall appearance of your website is also possible by the help of customizing your site’s features via third party ecommerce services.
There are multiple options available in terms of customization which the ecommerce services provider will guide you through and figure out the best for your purpose as well.
Integration: integrate your ecommerce solution and third-party applications.
While you create your website or online store by taking ecommerce services, there can be situations when you will not get all the aspects and features to upgrade your site from them.
For example, you might need tools to enhance the interface of your website or make it run quicker. At that time, you will need to take help from third-party e-commerce services providers.
These providers tend to supply certain features to the websites which they lack instead of providing a comprehensive range of services. These third-party companies make sure the process of integration is done effortlessly and ultimately provide you with the desired speed and results which the website was lacking.
The add-ons or extensions that are taken from the third party vendors will definitely charge you extra, but they enhance the whole functionality of the website.
ChannelAdvisor is a popular media which companies utilize to sell their products on well-known ecommerce sites like Amazon, eBay, etc.
The service add ons of ChannelAdvisor is a great help for companies who do not get the maximum amount of traffic. It has integrations linked with other e-commerce platforms like Shopify, Bigcommerce, etc. as well.
Ecommerce Testing Services
Do you want a website which fails to generate the desired amount of traffic and provides a horrible user experience as well?
No, you definitely do not want to experience any of such things after spending so much money on ecommerce services.
To stop any of such discrepancies from taking place after you launch your e-commerce store, ecommerce website testing is performed.
It involves checking the entire functionality of the website thoroughly, how it appears to the clients, how much time it takes to load the pages and how much time is taken while the transactions are carried on. All of these things are checked multiple times to find out any error before it is launched officially.
Why is performing eCommerce website testing is important?
No matter what is the condition of your business, small or big carrying on a thorough e-commerce website testing procedure should be done without fail. This will make sure when you launch your website or store it is perfect in all its aspects and does the job perfectly as well.
For example, after launching your website you see the products' pictures are not displaying while viewers are zooming in or it is taking too long to load the product pages, it will be too late to go back and make it alright again.
Hence conducting an e-commerce testing is very important. Any of such small disputes will be detected beforehand only. Hence when your website will hit the online world, it will be perfect throughout.
What are the complications associated with e-commerce testing?
Website testing is definitely a quintessential task that demands to be done for getting perfect outcomes from your e-commerce website, but there are multiple challenges that make the testing procedure not quite easy for the companies.
While performing the testing, it is not possible to understand the viewer's psychology, hence what looks good to the company owner while the testing is done might not look good to the viewer. Preferences vary from person to person. This is why carrying on ecommerce testing might not always bring the perfect outcomes.
The whole process is also very tedious and costs quite a lot, hence for the small scale companies, it becomes an issue of affordability too.
Aside from that, there are higher chances of being hacked while the testing procedure is carried on.
We at Apphawks understand how ecommerce services play a quintessential role in the profit generation and e-commerce website testing is one of our strongest fortes.
Ecommerce Solution Support
Getting your own e-commerce website enables you to reach out to your targeted audience easily. It also helps in maintaining your business pretty smoothly by bringing the maximum amount of profits if the correct tactics are applied.
Ecommerce might be a quintessential part in conducting a successful business, but understanding all its aspects is not everyone's cup of tea. Hence ecommerce solution support is really needed.
It is important to choose a company providing ecommerce services which possess an active customer care service as well because anytime there can be a complication and solving it all on your own is not going to be possible.
Internet is the best platform to connect with people. If you plan to bring attention to your company from international clients, then there is nothing better than taking help of the internet. An ecommerce website is going to be your step towards building up a successful business name.
It is really important for all the small scale businesses and startups who are struggling hard to gain recognition and profit from their targeted client forum to get their own ecommerce website by availing the best possible ecommerce services.